Freelance contractor
2022 – present
Go Puls, formerly known as First A, is a reliable and speedy medication delivery service operating in Germany. As a freelance contractor for gopuls.de since September 2022, I collaborate with their marketing team to develop digital assets optimized for use on email marketing, performance marketing channels such as Meta, Taboola, and Google while contributing to their offline marketing efforts.
During their rebranding initiative, I worked closely with the former CMO (Anannya Roy Sen). We developed effective communication strategies that successfully conveyed Go Puls' new identity and mission to their target audience. Through our collaboration, I contributed to the successful launch of the new brand, strengthening Go Puls' position in the competitive German healthcare industry. My work involved implementing creative and engaging strategies that effectively reached and resonated with the target audience while staying aligned with the client's branding guidelines.
Rebranding communication
Rebranding communication as part of the new logo
Rebranding announcement (web & app banner)
Amplifying Efficiency with AI
I harness the power of AI to streamline and enhance various facets of my work. From generating intricate images to refining video and image editing processes, AI tools have become indispensable in ensuring precision and efficiency. Beyond visual tasks, I also leverage AI-driven solutions to craft tailored UX and marketing copy, ensuring that the content resonates with specific audiences and scenarios. This integration of AI not only accelerates tasks but also elevates the quality and relevance of the output.
Web and app banners
Meta, Taboola, Google
Monthly banners
The marketing team conducted an A/B test to determine the effectiveness of different creatives: real photographs versus illustrations. Surprisingly, the illustrations outperformed the real photographs. A deeper dive into the data revealed that the primary reason for this preference was the audience's aversion to seeing images of sick individuals. The illustrations, being more abstract and less direct, resonated better with the target demographic, emphasizing the importance of understanding audience sentiment in visual marketing strategies.
Moving forward, I suggested the team pivot to using photographs that depict happy individuals, representing the positive outcome of not being sick. Alternatively, we could opt for images that subtly hint at certain conditions like a cold without being overly provocative. This approach could also incorporate AI-generated images, similar to the ones showcased in the flyer above.
