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Drag & drop Newsletter template (Stripo)

Core teams: Magda Spanò (CRM Lead & supervisor) Giedrė Dekerytė (CRM Manager), Alieke van Nijhuis (CRM & Project Manager) Octafiandri Hodir (Visual Designer)

Improving the speed of our newsletter production had always been a primary goal, emphasizing enhancing the user experience. However, as the pandemic unfolded, our ability to produce newsletters was constrained to bi-monthly releases. This limitation was due to the time-consuming process of developing newsletters with an external agency. The pandemic significantly impacted Tourlane, and I was no exception. I was affected by the short time working at 50% capacity.

The CRM team found an easy-to-use solution to speed up our newsletter production in these challenging times: Stripo. Stripo is an intuitive drag-and-drop newsletter template builder. With a keen eye for user experience, I designed a new newsletter template using Stripo's dynamic component capabilities based on its Smart Element principle. The Stripo developer himself did the development of the newsletter template.

The dynamic template allowed us to speed up the production of our newsletters from 14 to 7 working days.

The newsletter grid system is a simplified version of the standard grid system.

You can see the actual newsletter template here

In the course of time, we produced 6 newsletters in a month consistently (4 for the DACH market and 2 for the French market) as well as numerous automated e-mails.

The close collaboration with the CRM team was of utmost importance to me. They were my primary stakeholders, and this channel was consistently profitable, regularly exceeding its monthly targets. Here are our top 5 best-performing newsletters from 2022 including the Next Level Travel series.

The Next Level Travel series is Tourlane's signature newsletter featuring a unique accommodation of our local partner. This type of newsletter was high-converting and valued at at least 6K€.